Search Engine Optimization
The services below have become vital to businesses of all sizes who are attempting to brand themselves, drive more traffic to their web sites and businesses, and generate greater sales numbers and repeat customers. Feynman Groups’ selection of services is priced to fit any business’ budget.
After reading the descriptions below that interest you, give us a call; you’ll be pleasantly surprised at how affordable web and social media marketing can be.
Organic Search Engine Optimization
Local Search Engine Optimization
Google Shopping Base Feed
Pay-per-click (PPC) Paid Advertising
Social Media Management
Organic Search Engine Optimization (SEO)
The goal of Organic search engine marketing is to improve your placement in organic search listings for the keywords that are most relevant to your products and services. The process of achieving success with this is intensive and takes time, but the results will ultimately help your brand, increase your website traffic, and improve your online sales.
An effective campaign requires a consistent effort over 6-12 months. This procedure includes:
- Keyword research.
- Identifying additional content that would be helpful to improve search engine placement.
- Identify competitors online and evaluate their use of the web.
- Page optimization: Insert meta titles, meta descriptions, text, text links, search-engine enriched urls, and alt tags. These are the tools the search engines use to “crawl” your site and improve your placement.
- Content development for improved search engine placement.
- Link building, both internal and external.
- Site map development to ensure that the site is indexed in all search engines.
- Monthly tracking, evaluation of traffic, and search engine placement.
- Installation and monitoring of Google Analytics for comprehensive traffic and e-commerce data.
The results? Greater visibility for keyword searches, as well as increased traffic and revenue for your site. Again, we have numerous local examples of our clients’ success with Feynman Group’s help. Then give us a call; you’ll be surprised how inexpensive it can be to get to the top of the list.
Top of Page
Local Search Engine Optimization
With a strictly local search engine campaign, we establish placement of your company’s website in 20 local search directories, such as Google Places, Yahoo Local, Yelp, Merchant Circle, and many others.
Again, this process requires a consistent effort to be effective:
- After optimizing your pages, as described above, we submit your site to a full range of local search directories, adding logos, text, photos, and details about your business to enhance the listing wherever possible.
- After the first month, we will confirm that the listings have been accepted and added to each directory.
- We assure that your site has 5-10 inbound links from related sites, such as city information and industry trade groups. This helps gets your site picked up by the search engines and improves organic placement.
- Feynman Group also recommends that you post coupons on Google Places, Merchant Circle, Groupon, and other directories to promote sales or events.
- It’s extremely helpful to get clients and customers to leave positive reviews where possible. We can provide a list of directory links to post on your site to encourage reviews. You want your reviews to look like these:
Top of Page
Google Shopping / Base Feed
Google Base is a free service that Google offers for uploading all of your products and services into Google’s shopping directory. The results appear within the SHOPPING tab of Google. An abbreviated list often shows up on the top of the search engine results page. Here is an example: http://bit.ly/9gMKMM
This process requires building a data base of all of the products on the site and submitting the most current information twice a month to Google. Using Google Analytics, you can track sales from Base. There are many opportunities to customize the feeds for your wide array of products. They have to be resubmitted regularly to maintain first page visibility.
Top of Page
Pay-per-click (PPC) Paid Advertising
This is one of our most affordable services. While organic search development takes a concentrated effort over a long time period, Google Ad Words, Bing (Microsoft’s new search engine), and Yahoo Sponsored Search provide an immediate and very visible platform to promote your services. We have a lot of experience in this field, and can craft advertising campaigns designed to reach your target audience. We work with you to establish a reasonable budget, develop ad copy, and track ROI.
With an Ad Words account you can determine an affordable advertising budget for your business, choose the target market you wish to attract, and show up for the best keyword searches that define your products.
- Keywords: Conduct keyword research to identify popular keywords as well as keyword "niches" where bid costs are lower. Choose the best matching option for each keyword; Broad Match, Phrase Match, Exact Match. Determine the best landing page for each ad and search term. Improve or create specific landing pages in order to achieve a high Quality Score with Google. A good score earns your ad better placement for less money.
- Ad text: Start with 2-3 variations of the ad, in order to see which promotional copy is most effective. Each month, new ads will be launched in order to keep the content fresh on search pages.
- Ad Distribution: There are several options within the Google Ad Network to choose from for ad placement.
- Geo Targeting: Ad campaigns can be set up to appear in specific cities, states or countries.
- Search: Ads appear on Google Search results when keywords are entered into google.com
- Search partners: Ads appear on affiliated sites in the Google network, including AOL, Earthlink, Ask.com
- Content: Ads are targeted to the content of each page within the Google network.. There also may be opportunities to advertise directly on related blogs
- Placement: Placements are an optional addition to, or an alternative to, keyword targeting. We research the opportunities for placement ads that relate to your key demographic. If the sites are part of the Google network, we can place PPC ads there regardless of keyword searches or related content.
Top of Page
Social Media Management
Social media marketing is quickly becoming an indispensible part of any company’s marketing mix. Feynman Group’s expertise can assist you both in setting up a structure to do this, as well as training your staff how to maintain it internally.
The first step is to determine which of the major social media technologies meets your needs. There are dominant and less well know social media options. These include Facebook, Twitter, You Tube, Blogging, Linked In, emerging systems like Google Buzz, Foursquare &Vimeo, social bookmarking pages like Stumble Upon and Digg, and RSS technology.
The initial phase of the social media project will include:
- Choose Social Media platforms
- Set up accounts/ pages
- Design, customize pages: Facebook tabs for video, ecommerce , online streaming, discussions, etc.
- Install blogging software, develop blog content plan
- Set up admins, assign access through cotweet, wordpress, facebook.
- Set up RSS feeds, connect various platforms: blog to Facebook, Twitter to website, etc.
- Install Google Alerts
- Google News feed of news releases on the site
- Add This button installed on website articles for easy distribution on the web.
After the structure for Social Media is in place, the challenge is to maintain and build upon the foundation.
- Build following on SM pages.
- Press releases
- Place links to all social media on website
- Add This button installed on website articles for easy distribution on the web.
- Uniformly promote business online presence in print materials, email signatures, website, partner sites
- Follow and re-broadcast news items of interest from Google Alerts.
Facebook specific tasks: included in monthly maintenance
- Build following on Facebook
- Regular postings of photos, events, news, discussions
- Interact with fans
- Encourage participation with Q & A posts, contests, etc.
- Use Fan update feature for alerts
- Evaluate traffic and interaction. Track traffic data.
Twitter tasks: included in monthly maintenance
- Build following on Twitter
- Follow relevant sources
- Post news, retweet items
- Interact with followers, respond to direct messages
- Implement Twitter tools, lists
- Twitter Directories
Social Media Training (as needed, base on our current hourly rate)
- Social Media overview, policy
- Co-tweet: implement, assign, track
- Interaction with Fans/Followers, Blog Comments
- Facebook Events
- Facebook videos and photos
- Building a following
- Blog Content
- RSS Feeds
Top of Page
