“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
If you needed any more reason to optimize your website for mobile devices, Google will begin penalizing websites that do not offer tablet and phone users a seamless experience. Since November 2014, Google has already been distinguishing mobile-friendly sites in search results, however the latest changes will specifically rank mobile-friendly sites higher than non-mobile-friendly pages when users search from their phones or tablets.
This so-called “Mobilegeddon” is not the first time Google has significantly changed its algorithms to cater to the mobile web. Back in June 2013, Google posted a similar announcement to their Webmaster Central Blog which included some common errors and how to correct them. The latest announcement is likely another sign of what’s to come as the mobile web market continues to soar and as wearables find their place as an emerging technology.
Many websites are taking advantage of responsive and adaptive web design practices in order to maintain a consistent user experience across devices. Sites that are designed with mobile in mind also eliminate the need for separate desktop and mobile versions, offering the best of both worlds. For a solid demonstration of some common responsive and adaptive design principles, Fast Company’s article brilliantly illustrates the idea with simple visuals. If you’d like to learn more about how Google’s changes will affect you or how you can enhance your website for mobile users, contact a member of Feynman Group’s digital marketing team.