Willamette Valley Outfitters specializes in salmon and steelhead fishing on Oregon’s coastal rivers and the southern Willamette Valley.
Founded in 2002 by Kyle Buschelman, Willamette Valley Outfitters has earned a name that evokes visions of beautiful Oregon scenery, day-long drifts down the Valley’s best waters, and of course, more salmon and steelhead than you can shake a stick at, if you’ll pardon the pun. Kyle is a master fishing guide who strives simply to provide his clients with an incredibly enjoyable yet completely professional experience.
When Kyle initially met with Feynman Group, his website, like many others’ in his industry, was basic, if not sparse, offering only the essential Willamette Valley Outfitters information. The site served its core purpose; to inform customers what WVO does and how to book a trip. With that in mind, Feynman Group and Willamette Valley Outfitters partnered up to develop a brand new site that would reflect Kyle’s distinct professionalism, while highlighting the entertainment and sport of his line of work. Alongside development, Feynman Group sought to incorporate best SEO practices in the new site and concurrently roll out a complete strategic social media campaign.
Feynman Group designed the new WVO site to be responsive, meaning the site provides an optimal user experience on any device. The site actually adapts to the different screen sizes of devices such as computer monitors, tablets, and phones, and necessary navigational changes are made accordingly, all without interfering with the primary front-end user experience.
Willamette Valley Outfitters’ site incorporates a lot of eye candy to bring the site to life. Vibrant photos and images catch the eye, a seamless, content-saturated homepage adds an interactive experience, and features like rolling video and detailed maps give the site added character. Getting it all to look right was half the battle, the other being to verify everything functioned correctly in all browsers and devices. While this posed a serious challenge, Feynman Group’s developers exhaustively tested each feature for quality assurance.
Another unique feature Feynman Group incorporated in WVO’s new site was extensive copy-writing. Coming from a point where there was previously very little written content, Feynman Group worked closely alongside Kyle to produce natural and authentic copy, incorporating extensive research on the subject matter. The result is an informative resource on WVO and fishing in Oregon that’s also easy to read and digest.
Feynman Group launched the new Willamette Valley Outfitters website in late February, and the response has been fantastic. In all, the site is an exercise not only in fun and rich design, but exceptional function and usability. If you like what you see, contact Kyle Buschelman to book your guided fishing trip. I hear the King and Coho will be wild this August!